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How to Successfully Recruit Students for Your Middle or High School Band Program

Are you struggling to recruit students for your school’s band program? In order to build a strong band program, it is crucial to have a solid recruitment plan in place. In this blog post, we’ll provide you with a step-by-step guide on how to successfully recruit students for your middle or high school band program.


Understanding Your Target Audience

Before you can start recruiting, it’s important to understand your target audience. Middle and high school students are unique in their characteristics and interests. Here are some things to keep in mind when reaching out to potential band members:

  • Students in this age group are highly influenced by their peers and social media
  • They enjoy interactive and engaging activities
  • They are looking for opportunities to express themselves creatively
  • They want to be part of a community and feel a sense of belonging

In order to successfully recruit middle and high school students to your band program, it’s important to tailor your recruitment strategy to their interests and preferences. By understanding their motivations and priorities, you can create a recruitment plan that resonates with potential band members.


Building Your Recruitment Plan

Once you understand your target audience, you can start building your recruitment plan. Here are the key components to consider:

Identifying Recruitment Goals and Objectives

Before you can start recruiting, you need to know what you want to achieve. Define your recruitment goals and objectives by answering the following questions:

How many new students do you want to recruit?
What is your timeline for recruitment?
What is your budget for recruitment activities?
What is your desired outcome for the recruitment process?


By setting clear and measurable goals, you can track your progress and adjust your recruitment plan as needed. Additionally, having a defined outcome in mind can help you create a more effective recruitment strategy.


Creating a Timeline and Budget

Creating a timeline and budget will help you stay organized and ensure that you are making the most of your resources. Here are some tips for creating a timeline and budget:

  • Use a calendar to map out your recruitment activities and deadlines
  • Allocate funds for recruitment materials, events, and advertising
  • Monitor your budget regularly and adjust as needed

By creating a timeline and budget, you can make sure that you are using your resources effectively and efficiently. Additionally, having a clear timeline can help you stay on track and ensure that you are meeting your recruitment goals.



Developing a Recruiting Strategy

Creating a recruiting strategy will help you reach your target audience effectively. Here are some strategies to consider:

  • Utilize social media platforms, such as Instagram and TikTok, to promote your band program
  • Create visually appealing flyers and posters to hang around the school and community
  • Host a “Band Day” event for interested students to learn more about the program

By using a variety of marketing strategies, you can reach a wider audience and attract potential band members who may not have been aware of your program otherwise. Additionally, creating visually appealing materials can help make your program more attractive and engaging to potential band members.


Determining Recruitment Methods and Activities

Choosing the right recruitment methods and activities can make a big difference in the success of your recruitment plan. Here are some ideas to consider:

  • Reach out to feeder schools and music teachers to encourage them to promote your band program
  • Host a “Meet the Band” event for interested students to meet current band members and learn about the program
  • Conduct auditions and interviews to assess students’ musical abilities and interests

By using a combination of recruitment methods and activities, you can create a more engaging and comprehensive recruitment plan. Additionally, involving current band members in the recruitment process can help build excitement and enthusiasm for your program.


Implementing Your Recruitment Plan

With your recruitment plan in place, it’s time to start implementing it. Here are some best practices to keep in mind:

  • Engage with feeder schools and music teachers early in the recruitment process to build relationships and foster interest
  • Utilize social media and other digital platforms to reach a wider audience
  • Host engaging events and activities to attract potential band members
  • Conduct auditions and interviews in a welcoming and supportive environment

By implementing your recruitment plan effectively, you can attract the right students to your band program and build a strong band community. Additionally, ensuring that the recruitment process is welcoming and supportive can help create a positive experience for potential band members.


Retaining and Supporting New Members

Once you’ve recruited new members, it’s important to retain them and provide ongoing support. Here are some strategies to keep your students engaged and motivated:

  • Develop a mentorship program to pair new members with experienced band members
  • Provide ongoing resources and support, such as private lessons and practice tips
  • Celebrate successes and milestones, such as performances and competitions

By providing ongoing support and resources, you can help new band members feel confident and motivated to continue participating in the program. Additionally, celebrating successes and milestones can help create a sense of community and pride among band members.



Recruiting students for your middle or high school band program can be a challenging task, but with a solid recruitment plan in place, it is possible to build a strong band community. By understanding your target audience, building a comprehensive recruitment plan, implementing best practices, and providing ongoing support, you can successfully recruit and retain students for your band program.

National Association for Music Education. (2019). Recruitment and Retention. [PDF file]. Retrieved from

National Federation of State High School Associations. (2015). Recruiting and Retention Strategies for Music Programs. [PDF file]. Retrieved from






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